Wednesday 23 September 2009

Still not found what we're looking for?

The future of searching?
Well, if less is more, this is the most you can get!

It looks great. It works great. But is it too little? How much can you strip away from a brand before it loses strength?

But is this the future of searching? The magic word in the cyber-air right now is "aggregating". Everything is aggregated: blogs, twitter, digg, reddit, flickr, content and pics, drawn together in one easy to access place. So will searching be aggregated too? Will Google, Wikipedia, Youtube and all our other favourite content warehouses be searchable from pop-up, desktop, widget, add-on tools?

If that's what we want, that's what we'll get.