Friday 30 October 2009

Evil hackers will ruin your life. Stop laughing, it's true.


Whilst idly browsing TV channels last night, I had the misfortune to stumble across the BBC's Watchdog, a "consumer affairs" programme which exists to complain about unfair treatment of consumers and as it turns out to invent some if none actually exists.

This particular episode screamed that "WIFI HOTSPOTS ARE NOT SECURE!!!!!!!! BADDIES COULD, LIKE, STEAL YOUR IDENTITY AND, LIKE, STUFF, AND, LIKE, DO THINGS TO YOUR CHILDREN AAAAAAAAAAAAAARGHHHH!!!!!!".

So I was a bit interested. Who were these unnamed evildoers and how exactly, I wondered, would they spoil my twenty minutes with the hideous sugary crack the cafe had foisted on me?

Well, Watchdog wouldn't actually reveal how the supposed satanic kleptomaniacs would steal everything I owned, which is pretty handy if you happen to be a scare-mongering weasel who wants to keep it all as shadowy and frightening as possible. Instead they made oblique references to "available technology" and hooded "security experts".

So you won't be too surprised when I tell you that in fact the process of hijacking wi-fi hot spots isn't actually all that easy, in fact it requires quite a high level of technical skill. Which of course raises the question: if someone has enough skill to get into a wireless network like that, why the bloody hell would they want to read my emails? I mean, even I don't want to read most of my emails, and they're at least vaguely relevant to me!

Let me explain it this way: if someone was a heavyweight boxing champion, they could probably beat the living shit out of me without any difficulty. But then why would they, when they could be earning millions in the ring fighting other champions?

So if you're one of the anonymous evildoers the programme referenced so freely, please feel free to read my emails. Clean out the spam and let me know if there's anything interesting in there will you?

Thursday 22 October 2009

People not Processes

Does your company have a form for everything? Do you have acronyms and technical jargon and procedures and KPIs for every task?

A lot of companies want their business to run like a machine, so they build it like a machine with different parts assigned different tasks, inputs and outputs all measured. It's well meant - they want to achieve consistent standards, reliable performance and dependable profits, which is good sense, right?

The problem is that if you run your business like a machine, people will expect it to perform like a machine. We get angry with machines when they don't work properly in a way that we don't get angry with people, as anyone who has owned a computer will know. When we deal with people on the other hand we make allowances, allow them to apologise, fix their mistakes and make good. When machines don't work we switch them off and throw them out.

It's good for companies to talk to their customers - and tweet and reddit and digg and email and instant message - but not because we enjoy it. It's good because then we know that they're not big pink robots who mechanically consume what we produce, and they know that we're not machines, we're little tribes of people who try hard but deserve a break when we show a blue screen once in a while instead of being shut down and binned.

(This post was inspired by Dave Peters at Reddress, whose clients love him more than their own children)

Wednesday 21 October 2009

The Holy Trinity of Design

Project management is a minefield. A mine field you have to negotiate blindfolded in lead wellies while clients throw rocks at you. So here's a simple tool to help you deal with those tricky project details.


There are three criteria which apply to any given project: how cheap it is, how soon it can be delivered and how good it is. But you can only have two of these at any one time, never all three.

So it can be cheap and you can have it soon, but then it'll be so ugly that if it was a dog you'd have to shave its arse and teach it to walk backwards.

It can be cheap and really good, but you'll have to wait until the crack of doom before it's delivered.

Or it can be really good and you can have it soon, but you'll get a bill so huge that it'd make a pelican blush.

It's so simple I don't know what we all worry about.

Monday 12 October 2009

The After Effects Puzzle.

So I spent the weekend tinkering with Adobe's After Effects CS3 and having a bloody good laugh doing it.

So I like it, right? Well yeah, but bugger me with a fishfork if I can see what it's for. See, at it's most basic level it's a bit like animated Photoshop: easy to use, quick results but a bit limited and heavily reliant on gimmicky plugins. On a more advanced level it's got a slightly irritating scripting function and some interesting but fiddly ways to build up complex effects which can create some genuinely good visuals but are really quite finnicky to get working.

So here's the problem: if you're still at the stage of wrestling a bit with Photoshop, most of After Effects' worthwhile abilities will be well and truly out of reach. But then if you're advanced enough to quickly get to grips with the annoying scripting and linking, you're probably already using something really powerful like Autodesk's astonishing Maya, which wipes the floor with After Effects in almost every respect I can see, urinates on its shoes, pleasures its wife and flies away laughing.

Maybe I can learn to love it as I use it a bit more. But it's going to have to come up with a really incredible party piece to stop me from leaving with Maya at the end of the party.

Thanks to Adobe for the free trial!