The Holy Trinity of Design

Project management is a minefield. A mine field you have to negotiate blindfolded in lead wellies while clients throw rocks at you. So here's a simple tool to help you deal with those tricky project details.


There are three criteria which apply to any given project: how cheap it is, how soon it can be delivered and how good it is. But you can only have two of these at any one time, never all three.

So it can be cheap and you can have it soon, but then it'll be so ugly that if it was a dog you'd have to shave its arse and teach it to walk backwards.

It can be cheap and really good, but you'll have to wait until the crack of doom before it's delivered.

Or it can be really good and you can have it soon, but you'll get a bill so huge that it'd make a pelican blush.

It's so simple I don't know what we all worry about.